News

  • Get ready for a sweeter Australian summer

    October 12, 2009

    As the summer starts to sizzle Australians have another way to keep the kilos off, with the launch of Australia’s first reduced-kilojoule, natural sweetener blend made with Stevia plant extracts (steviol glycosides), PureVia™.

  • Whole Earth Sweetener Company to Launch PureVia™ in France

    September 15, 2009

    France’s Approval of Rebaudioside A Grants Introduction of All Natural, Zero Calorie PureVia™

  • U.S. Food and Drug Administration Issues No Objection Letter to GRAS Status of Rebaudioside A

    December 17, 2008

    All–Natural Zero–Calorie PureVia™ Tabletop Sweetener Begins Shipping to Retailers; PureVia™ Makes its U.S. Debut in Zero-Calorie SoBe Lifewater®, and Trop50, a New Light Orange Juice Product from Tropicana in First Quarter 2009

  • Natural sweetener approved

    October 9, 2008

    FSANZ has approved the natural sweetener (steviol glycosides ), as an ingredient in foods and beverages in Australia and New Zealand